A Few Of My Projects
This Udemy course on Power BI took me through the ins and outs of the platform, enhancing my understanding of its uses!
Power BI -
Udemy Course
Marketing Analytics -
Queen's University 2024
Created a machine-learning model to analyze customer data and predict purchase behaviours, aiming to optimize the supermarket’s marketing strategy and financial outcomes.
Pricing Analytics -
Queen's University 2024
Conducted a comprehensive analysis of YVR Cycle's raw data to uncover and implement dynamic pricing strategies that align with seasonal and weekly demand fluctuations, leveraging optimization modeling to enhance revenue opportunities.
Analytical Decision Making-Queen's University 2024
Developed and implemented an optimization model for Transport Canada, analyzing data from 102 inspections across 22 locations to effectively allocate inspection efforts, resulting in a repeatable model that optimizes resource allocation and cost management.
Big Data -
Queen's University 2024
Utilized data preprocessing, machine learning techniques, and tools like LightGBM and ChatGPT to analyze Amazon product reviews, focusing on improving the helpfulness rating system through sentiment analysis and subjectivity assessment.
Leading Change -
Queen's University 2024
Constructed a strategic plan for the CTFL, focused on revitalizing the sport by enhancing athlete support, expanding fan engagement through digital media, forging strategic partnerships, and elevating content creation to grow the team’s fan base and financial sustainability.
* Please note that all projects posted connected to Queen's University were completed with my amazing team, Team Paris
Clustering Analysis: Tennis Tournament - StellarAlgo 2024
Performed a clustering analysis on a renowned tennis tournament's newsletter data to identify distinct subscriber segments. Developed comprehensive fan profiles, providing actionable insights for the tournament to enhance engagement strategies effectively.
Clustering Analysis: Professional Sports Company - StellarAlgo 2024
Performed a clustering analysis for a professional sports company's flagship team to identify generalized fan segments. Developed detailed fan profiles, offering actionable insights to inform and optimize the team's engagement strategies.